Román Zabal 0 Transmedia StorytellingLeadershipInnovation September 1, 2018 10 Reasons why Employees should be able to Generate Corporate Contents (II) In the first post about Employee Generated Content strategy (EGC) I introduced the need to…Read More
Román Zabal 0 Transmedia StorytellingLeadershipTeam June 30, 2018 The Content-Generating Employee We can THINK that we are still in charge and that nothing has changed. …Read More
Cookie Box Team 0 Transmedia StorytellingInnovationGamification June 1, 2018 A self extra sugared post It’s been quite a frenetic month at Cookie Box UK...Read More
Cookie Box Team 0 SalesTransmedia StorytellingGamification February 10, 2018 Virtual Reality at the service of Commercial Strategy Virtual Reality came, definitely, to stay. Sooner or later companies will embrace it and introduce it in their training and development programs. VR will become a broadly used tool thanks…Read More
April 21, 2017 0 Stories allow you to connect with the audience through emotions, put down judgement barriers and become memorable. Try doing that communicating just with data ;D Román Zabal
Cookie Box Team 0 Transmedia Storytelling May 7, 2013 Dramanagement or company-geared cinema. A long journey that has only just begun. Thus went the press conference where the section on company-geared cinema was presented for the…Read More
Cookie Box Team 0 Transmedia StorytellingLeadershipInnovationGamification April 2, 2013 Providing new answers to old problems. The Cookie Box journey. We are sharing a series of six posts authored by Carlos Andreu, which reflect the…Read More
Carlos Andreu 0 Transmedia StorytellingLeadershipInnovationGamification March 21, 2013 The Eureka of Gamification and Storytelling (VI) At this point in the XXIst century, the score that used to assess the trainer…Read More
Carlos Andreu 0 GamificationTransmedia StorytellingLeadershipInnovation March 19, 2013 It (isn’t) the video game, stupid! (V) Video games were our next stop in the search for new Transmedia tools, along with…Read More