February 9, 2021
Under pressure
There are several conflicting stories about the origin of this song and about who started…
Read More
September 1, 2018
10 Reasons why Employees should be able to Generate Corporate Contents (II)
In the first post about Employee Generated Content strategy (EGC) I introduced the need to…
Read More
June 30, 2018
The Content-Generating Employee
We can THINK that we are still in charge and that nothing has changed. …
Read More
April 2, 2013
Providing new answers to old problems. The Cookie Box journey.
We are sharing a series of six posts authored by Carlos Andreu, which reflect the…
Read More
March 21, 2013
The Eureka of Gamification and Storytelling (VI)
At this point in the XXIst century, the score that used to assess the trainer…
Read More
March 19, 2013
It (isn’t) the video game, stupid! (V)
Video games were our next stop in the search for new Transmedia tools, along with…
Read More
March 12, 2013
It’s transmedia! (IV)
The new tools that have emerged under the umbrella of Edutainment were gradually taking shape…
Read More
March 7, 2013
Edutainment lies at the heart of the new Cookie Box methods (III)
Carlos Andreu explains how he discovers the path to edutainment, with the help of two…
Read More
March 5, 2013
I’m a consultant now! (II)
Carlos Andreu explains his first steps as a consultant in HR, which quickly detects how…
Read More