February 9, 2021
Under pressure
There are several conflicting stories about the origin of this song and about who started…
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September 1, 2018
10 Reasons why Employees should be able to Generate Corporate Contents (II)
In the first post about Employee Generated Content strategy (EGC) I introduced the need to…
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June 30, 2018
The Content-Generating Employee
We can THINK that we are still in charge and that nothing has changed. …
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April 2, 2013
Providing new answers to old problems. The Cookie Box journey.
We are sharing a series of six posts authored by Carlos Andreu, which reflect the…
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March 21, 2013
The Eureka of Gamification and Storytelling (VI)
At this point in the XXIst century, the score that used to assess the trainer…
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March 19, 2013
It (isn’t) the video game, stupid! (V)
Video games were our next stop in the search for new Transmedia tools, along with…
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March 12, 2013
It’s transmedia! (IV)
The new tools that have emerged under the umbrella of Edutainment were gradually taking shape…
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March 7, 2013
Edutainment lies at the heart of the new Cookie Box methods (III)
Carlos Andreu explains how he discovers the path to edutainment, with the help of two…
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March 5, 2013
I’m a consultant now! (II)
Carlos Andreu explains his first steps as a consultant in HR, which quickly detects how…
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