September 1, 2018
10 Reasons why Employees should be able to Generate Corporate Contents (II)
In the first post about Employee Generated Content strategy (EGC) I introduced the need to…
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June 30, 2018
The Content-Generating Employee
We can THINK that we are still in charge and that nothing has changed. …
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June 1, 2018
A self extra sugared post
It’s been quite a frenetic month at Cookie Box UK...
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February 10, 2018
Virtual Reality at the service of Commercial Strategy
Virtual Reality came, definitely, to stay. Sooner or later companies will embrace it and introduce it in their training and development programs. VR will become a broadly used tool thanks…
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May 7, 2013
Dramanagement or company-geared cinema. A long journey that has only just begun.
Thus went the press conference where the section on company-geared cinema was presented for the…
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April 2, 2013
Providing new answers to old problems. The Cookie Box journey.
We are sharing a series of six posts authored by Carlos Andreu, which reflect the…
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March 21, 2013
The Eureka of Gamification and Storytelling (VI)
At this point in the XXIst century, the score that used to assess the trainer…
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March 19, 2013
It (isn’t) the video game, stupid! (V)
Video games were our next stop in the search for new Transmedia tools, along with…
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