Presentaremos un espectacular proyecto con Accenture en el 4 Years From Now (4YFN) del Mobile World Congress y realizaremos un workshop sobre cómo transformar una compañia con Transmedia Storytelling.

Cookie Box estará, por partida doble, en el 4YFN (4 Years from now) del Mobile World Congress:

Jueves 4 de Marzo, 10.30h, Agora Banc Sabadell: “One day Trip to Mars” Gamified transmedia storytelling to enhance customer experience (Panel) / Sergi Corbeto (Cookie Box) y Pablo Quintano (Accenture).

“Year 2025. Humankind has landed in Mars. A team of experts and NAO (The National Aeronautics Organization) is celebrating the success of the Mission. But suddenly something goes wrong…” 

This is the beginning of a 25 minutes short film that unlocks a Gamified Transmedia Workshop at Accenture’s Centre Of Excellence in Barcelona. Through several audio-visual pieces and gamified dynamics Accenture’s customers will enjoy a mind-blowing experience engaging them to state of the art Innovative Supply Chain Processes and Systems.

Transmedia Storytelling and Gamification are arising as highly effective corporate transformational tools. Accenture and Cookie Box HR Innovation experts join forces to make you live a disruptive solution on that field. 3…2…1… blast off!”.

Jueves 4 de Marzo, 15.00h, myTaxi Dome: Designing transmedia plans to transform your company (Workshop) / Sergi Corbeto y Román Zabal (Cookie Box).

The goal of the workshop is to drive attendees effort to design a Transmedia Plan Draft aiming to engage customers & boost employee’s motivational drivers.

During the workshop the attendees will live a high impact experience allowing them to:

  • Visualize the benefits in connecting Management + Art + Technology
  • Envision a Business Narrative Strategy
  • Discover the main tips to design a Corporate Transmedia Storytelling Plan split in three stages: Kick-off / Spin-offs / Viralization
  • Design engaging gamified dynamics to enhance the Transmedia Plan
  • Learn from several real cases in Big Companies
  • Take away a ready-to-use tool kit to apply the Gamified Transmedia Storytelling Methodology “at home”

This workshop is highly recommended for CEOs, HR Managers, Marketing & Sales Managers and Top Managers in general that aim to move their own companies into The New Normality, using disruptive and effective transformational tools.

 

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